Digital Data Analyst, Москва.

▷ Работодатель: HS Ad (профиль,отзывы)
💰 From 0 RUR. | Режим: office | 10

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Обязанности:
  • Improve conversion to sales from all traffic sources
  • Generate and test hypotheses for conversion growth together with our agencies
  • Predict the cost and likelihood of conversion: CPO, CPL, etc.
  • Building an unified Brand database from various sources (Data of e-commerce, registrations on the site, Smart TV Users, mobile app, data from media campaigns, etc.), development of a long-term communication strategy with different segments of the Brand database
  • Determination and prediction of the unsubscription rate, fraud search, analysis of appeals to the Brand through various channels (website, social networks, instant messengers, customer service, etc.)
  • Development of a strategy for managing communication channels with Subscribers, setting up personalized communication processes (e-mail, messengers, push notifications, calls, etc.)
  • Develop data-driven proposals for business process optimization and work them through with internal stakeholders.
  • Communicate and Collaborate with internal business stakeholders, data science peers from Agencies and the Colleagues responsible for data storage.
  • Regular A/B testing, hypotheses, test setup, analysis of results, debriefing, performance reporting
  • Making forecasts of site performance indicators (traffic, revenue, conversion, average check, bounce rate and deliverability).
  • Audit existing data processes to ensure they are functioning correctly. Work with performance team to help architect solutions when problems exist
  • Evaluate demand and calculate unit economics, calculate payback and break-even point
  • Track the implementation of KPIs, conduct a deep factor analysis of deviations, prepare proposals based on the results of the analysis and contribute to their implementation
Требования:
  • 5+ years experience in data science or analytics, data marketing with data management responsibilities
  • Possess knowledge of methods and metrics of statistical analysis and machine learning, understanding of their applicability, and ability to explain them to the Colleagues
  • Experience in implementing projects in the field of data analysis
  • The ability to find data insights and a willingness to understand the essence of the processes that this data shows
  • Experienced in the use of statistical analysis/modeling - correspondence analysis, time series analysis and other regression, clustering, factor analysis etc
  • MS Excel, SQL – advanced user, able to quickly work with big data sets.
  • Proficient in use statistical software (Python, SQL)
  • Strong analysis skills, experience with searching insights in data and developing recommendations based on analytics.
  • Knowledge of the principles of Google Marketing Platform tools and ability to work with Google Tag Manager
  • Understanding attribution models for each digital channel
  • Intermediate+ English.
  • Excellent communication skills, willing and readiness to communicate with internal customers.
  • Ability to balance multiple, competing directions and manage multiple projects successfully
Условия:
  • Registration according to the Labor Code of the Russian Federation
  • Working hours 9:00 – 18:00
  • Trial period of 3 months
  • Medical insurance (VMI), Life insurance after the trial period
  • Lunch allowance
  • Incentive pay according to corporate policy.
  • Place of work: Business office building near M. Belorusskaya
  • work experience from 5+ years
  • Salary is negotiable
Москва, 4-й Лесной переулок, 4
http://www.hsad.co.kr/en/00_main/index.asp
SQLBig DataMS PowerPointMarketing Strategy DevelopmentBusiness Process ManagementAnalytical skills

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