
Inside Channel Marketing Specialist DACH, Петербург.
▷ Работодатель: Veeam Software
(профиль,отзывы)
💰 From 0 RUR. | Режим: office |
10
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Veeam® is a global leader in backup, recovery and data management solutions. Our annual revenues consistently exceed $1 billion. Veeam solutions are used by more than 400,000 companies around the world, including Alfa-Bank, IBM, Puma, Siemens and many others. The company has 4,500 employees, with offices in more than 35 countries, speaking 20 languages. Together we manage the full solution life cycle: development, promotion, sales and post-sales service. The Veeam teams are like-minded people who value open and trusting relationships, the drive to innovate and the pursuit of excellence. Veeam has fostered a company culture in which everyone has a voice. The result is a company that is a pleasure to work for. According to the latest engagement surveys, 92% of employees believe Veeam is the best place to work in IT, and 89% recommend employment at Veeam to their friends.
RESPONSIBILITIES
- Ensure effective planning, development, execution and measurement of channel marketing campaigns (including to-partner & through-partner) to support organization’s channel priorities, main business objectives, sales growth of the region and strong partner relationships (with distributors, resellers, cloud providers, aggregators)
- Work in collaboration with Field Marketing Manager and Regional Marketing team lead to ensure high performance of the regional marketing and regular achievement of corporate and regional KPIs and targets
- Work with regional Channel Sales teams to support achievement of revenue targets for designated group of partners
- Drive and develop selected group of partners to help achieve a healthy pipeline by building long-term relationships (via regular communications), delivering high-quality quarter/annual marketing plans and their proper execution, driving targeted demand generation
- Develop and manage local partner engagement activities (e.g. partner events, local launch execution, to-partner communications, partner trainings, partner webinars)
- Ensure constant partners onboarding, enablement and education on marketing tactics, specific marketing tools and programs
- Generate and drive lead generation tactics through channel marketing campaigns
- Organize regional events (online, offline) to ensure Veeam brand visibility among distributors, resellers, cloud providers, aggregators
- Measure, analyze and report on executed local channel marketing pipeline-building activities to determine their contribution to pipeline health and evaluate marketing effectiveness/ROI. Propose ways of optimization and cost savings
- Manage local channel budgets and co-marketing funds (PMDF): collect reports, track results, ensure all refunds have been made on time
- Regularly research and analyze the region, provide SWOT analysis and development plan
- Control over all To- and Through-Partner Communication in the region
- Understand local partner needs for programs and campaigns localization and local execution support
- Engage proactively with global and regional channel marketing teams to ensure that Global and EMEA-level initiatives/programs/ messaging are implemented in the region. Share local requirements and provide field feedback to management
- Exchange and implement best practices from EMEA regions
REQUIREMENTS
- Over 2 years of marketing experience (over 1 year if Channel Marketing)
- Previous B2B marketing and channel experience is a plus
- Proven experience of working successfully with sales teams
- Understanding of channel sales organization structure
- Knowledge of business operations, marketing principles, channel management skills and techniques
- Marketing Planning: tactical campaign planning, execution and management, market research, competitor analysis, budget planning, allocation, management and reporting.
- Project management: able to define and drive multiple programs and projects simultaneously, balancing and prioritizing short-term delivery needs to longer-term strategic requirements
- German C1 level
- English B2 level and above
- In-person and virtual presentation skills
WE OFFER
- Employment in a growing dynamic company - a global leader in Cloud Data Management
- Modern energetic multicultural environment
- Interesting people, an excellent team of professionals
- Extensive opportunities for professional growth and career development
- E-library Mann Ivanov Ferber where you can read and listen to books for hard and soft skills development, personal and professional growth
- 2 e-learning platforms where you can find courses and training for hard and soft skills development
- Reimbursement of language courses
- 16 clubs by interest: intellectual, sport, social
- Corporate events and team buildings
- Comfortable modern office with relax zones, kicker, ping pong, PSP
- Cozy kitchens with fruit, snack, sweets, and a wide choice of tea and coffee
- Reimbursement of lunch from the first day of work
- Reimbursement of costs on fitness from the first day of work
- An extended medical insurance policy from the first day of work
- Corporate gifts
- Corporate rewards
- Corporate gifts for special events: a wedding, the birth of a child, and so on
- “Work with friends” – referral program
- Prime zone program providing discounts by more than 3000+ partner companies
- Bicycle parking, reimbursement of costs on car parking
- Employment according to the Labor Code of the Russian Federation, “white” salary
- Annual leave 28 days
- Relocation package for candidates from other cities
Veeam Software is an equal opportunity employer and does not tolerate discrimination on the basis of race, color, religion, gender, age, national origin, citizenship, disability, or any other classification protected by local law. All your information will be kept confidential.